Client: Coca Cola
Event: Coke Zero at Tower Bridge
Location: Tower Bridge London
“Great team, easy to work with and a high-quality product.”— Project Manager, M&C Saatchi Sport & Entertainment
Coca-Cola – Coke Zero Sampling Activation, Tower Bridge
Brand Activation & Event Printing Case Study
Services Provided
We supported Coca-Cola with a high-impact brand activation for Coke Zero at Tower Bridge, delivering professional sound, expert technical crew, full event logistics, and a custom-branded DJ booth designed to maximise visual impact.
Our role was to ensure seamless technical delivery, bold branding, and smooth coordination across a high-footfall public location.
Challenge / Objective
Coca-Cola’s objective was to reignite love for Coke Zero with busy Londoners — reminding people it’s the perfect drink on a hot summer’s day. The activation needed to be eye-catching, energetic, and quick to set up and take down.
The challenge: deliver a powerful brand moment in a public park, with limited access, short timeframes, and full compliance with local authority restrictions.
Our Approach
Working closely with Coca-Cola’s activation team, we focused on building a technically reliable, visually striking activation that would engage the public without disrupting the flow of the space.
We provided a fully branded DJ booth, featuring crisp event printing and clean lines to anchor the space and draw attention. A professional sound system brought the atmosphere to life, while our technical crew managed everything behind the scenes — from setup through to de-rig — ensuring zero stress for the client.
Execution & Result
Tower Bridge Park was brought to life with music, energy, and a chilled vibe that matched the product perfectly. The branded DJ booth created a strong visual identity for the activation, while the sound system helped attract crowds and keep the energy high.
Our crew delivered the activation on time and on brief, receiving praise from both Coca-Cola and passers-by for its professionalism and polish.
Key Takeaways
- Delivered a complete technical and logistics solution for a busy public brand activation
- Supplied a custom-branded DJ booth using premium event print production
- Managed all on-site crew and coordination for setup and de-rig
- Provided high-quality sound to create atmosphere and draw attention
- Enabled Coca-Cola to generate strong public engagement in a key central London location
- Reinforced our expertise in brand activations and event printing for live experiences