Adidas activation with a branded video display and illuminated product presentation

Brand & fashion event production / London & UK

Your brand.Unmissable.

Adidas / London Marathon pop-up
Video & technical support by Powerhouse

From brand world to real world.
Sound, lighting, video and scenic production for brands and agencies.

Bring us the brief

Brand activation production, with the brand at its heart

Recognisable.
Before they
read the logo.

The colour. The scale. The way the room sounds. The moment the product appears. Every production choice should belong to the same idea.

We work with brands and creative agencies to turn that idea into a live environment, bringing together sound, lighting, video, staging and scenic design. From a retail pop-up to a launch night, we plan around the audience, the space and the brief.

In practice / Adidas
For the London Marathon pop-up, we integrated branded video into the retail environment and provided a dedicated technician to manage playback and operation throughout the activation.

Explore the Adidas project
01 / Out in the worldCoca-Cola / Tower Bridge, London

A brand moment.
A London icon.

Coke Zero activation beside Tower Bridge with Coca-Cola branded DJ booth and sound system
Coke Zero sampling activation / Tower Bridge

Make the street
part of the story.

A public activation has a different rhythm. People are passing through. The brand needs to land instantly, while the production fits around access, timing and the public space.

For Coke Zero at Tower Bridge, we supplied a custom-branded DJ booth, sound, technical crew and event logistics.

Our contribution / Branded booth · Sound · Crew · Logistics

See the activation
“Great team, easy to work with and a high-quality product.”
Project Manager
M&C Saatchi Sport & Entertainment
Coke Zero activation
02 / A world to step intoe.l.f. Cosmetics / Christmas pop-up

Make
believe.

Beauty, with a different kind of glow. A temporary retail space becomes an invitation into the brand’s personality.

For e.l.f.’s London Christmas pop-up, our custom video DJ booth, sound, lighting and on-site technicians supported a playful, immersive setting.

Inside the e.l.f. pop-up
Lilac lighting and custom video DJ booth at the e.l.f. Cosmetics Christmas pop-up
e.l.f. Cosmetics / Video DJ booth, sound, lighting & technical crew

Retail event production needs to feel natural in the store and work hard behind the scenes. We plan equipment positions, content playback and installation around the customer journey and the available time.

03 / Identity in the detail

Even the booth
speaks brand.

A curve. A colour. A finish. Branded production can make a functional element part of the creative idea. This Crocs-branded curved DJ booth brings the identity into the room, right down to the furniture.

White curved DJ booth with green Crocs branding in a retail setting
Crocs / Branded curved DJ booth
White runway staging, lighting and sound in a department-store fashion show setting
In-store fashion show / A runway within the retail environment

04 / Fashion show & retail production

The collection
takes
centre stage.

The clothes set the direction. We shape the production around how they need to be seen: considered lighting, clear sightlines, a soundtrack with purpose and a runway that belongs in the space.

For catwalk shows, collection previews and in-store events, we bring together staging, sound, lighting and video. We work through the cue sequence, audience layout and technical requirements with your team before the doors open.

Talk fashion production
05 / Launch with presenceSmirnoff Ice / London
Smirnoff Ice launch with branded LED video wall, DJ booth, sound and lighting
Smirnoff Ice / Full technical production

Turn up
the identity.

For a new Smirnoff Ice flavour, large-format LED video, a custom video DJ booth, sound and lighting brought the launch identity into the whole space.

Our technical team managed the production from setup through the live event. One connected environment, with the product at its centre.

Explore the launch

Creative intent.
Production
intelligence.

You bring the campaign, the ambition and the brand world. We bring the practical thinking that gets it into a real space, ready for a real audience.

01

Understand the brief.

Audience, message, creative direction, brand guidelines and budget. We establish what the experience needs to achieve and where production can make the difference.

02

Resolve the space.

We consider layout, sightlines, power, sound, lighting and screen content together. 3D event design and visualisation can help your team review the room before the build.

03

Protect the idea.

We agree the scope, finishes, technical specification and approval points with you. Venue access, installation windows and the running order become part of the production plan.

04

Deliver the moment.

Our crew install, check and operate the agreed production, then manage the de-rig. Your team has a production partner to work with throughout the live delivery.

A few practical details.

Can you work alongside our creative agency?

Yes. We can develop the production from your agency’s concept, working to the agreed creative direction, brand guidelines and approval process. Share the brief and we will define the production scope with your team.

What types of brand and fashion events do you produce?

We provide production for brand activations, product launches, retail pop-ups, in-store events, collection previews and fashion shows. The scope can include sound, lighting, LED video, branded DJ booths, staging, scenic design and on-site technical crew.

Do you provide brand event production outside London?

We are based in North London and work on events across the UK. The venue, access arrangements, installation time and production requirements help us plan the crew and logistics for each project.

What should we include in the brief?

Start with the brand, event format, audience, date and location. A creative deck, references, indicative budget and any venue restrictions are useful. If the concept is still taking shape, tell us what you know and we can discuss the next steps.

Your next brand moment / Starts here

Bring us
the brief.

A deck, a direction or the start of an idea.
Let’s talk about what it could become.

Let’s make it real
info@powerhouse-productions.co.uk ↗

Brand / Agency / Big idea

Bring us the brief.

Tell us what you’re creating. We’ll help make it real.

A date, a month, or “Not decided yet” is fine.
What would you like help with?
Tell us about the launch, activation or fashion event, your audience and what you want people to feel. You can include a link to a deck.
Who are we creating this for?

We’ll use these details to respond to your enquiry. Read our privacy notice. Prefer email? info@powerhouse-productions.co.uk